Digital Marketing CERTFICATION TRAINING


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Digital Marketing

The Digital Marketing program from Achieversit will enable you to understand digital customer behavior, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimize ROI.
This program will help you plan and execute transformational digital marketing strategies and best practices. The digital marketing career scope in India IS growing day by day. 
Prepare for a rewarding career in digital marketing with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.

67k+ satisfied learners. Read Reviews
40 days of Cloud Lab access
Why should you take Digital Marketing?
Digital Marketing As a Career is blasting professional ways for Students. Digital Marketing is one of those professions that require a quick route in proficient life.
Benefits of digital marketing for businesses, Mobile Access Affordability, Flexibility, Expansion ability to track customersโ€™ purchase journeys, and generate more revenue.
Digital Marketing Industry you have options to explore your interest in SEO, social media marketing, SEM, PPC, content marketing, email marketing, video marketing and much more.

Digital Marketing COURSE CURRICULUM


Topics
  • In this module, you will learn about the things you need to know about digital marketing.
  • Introduction To Marketing
  • Types Of Marketing
  • History of Marketing
  • Why Marketing
  • Intro To Digital Marketing
  • Modules Of Digital Marketing
  • Why Digital Marketing Buzz
  • Opportunities In India & Growth Projection
  • What is Business Objective
  • Role Of Business Objective In Digital Marketing
Topics
  • Basic Guidelines Of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • 3 Assignments On Article Writing
  • Understanding The Working Of Canva
  • 5 Hands On Assignments On Canva
  • Creating Various Graphic Designs For Various Digital Platforms
  • What Is A Domain
  • Types Of Domains
  • Historical Importance Of Domains
  • Existing Domain Name Usage Scenario
  • Domain Name Server
  • What is Hosting Space
  • Types of Hosting Spaces
  • What Is an IP address ?
  • PWhat Is Keyword
  • Types Of Keywords
  • What Is Website
  • Types of Websites
  • Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA,PA,LPS etc..
Topics
  • Purchasing A Domain
  • Purchasing A Hosting Space
  • Website Wireframe/ SILO structure
  • Basics of Website Building
  • Why A Content Management System ( CMS )
  • Plugins Setup
  • Page Setup
  • UI Enhancement Using Elementor
  • Additional CSS
Topics
  • What is a Search Engine?
  • How does a Search Engine work?
  • SERP Exploration
  • Algorithms
  • Ranking Factors
  • Introduction to Keywords
  • Importance of Keywords
  • What is Keyword Research ?
  • Guidelines Of Parameter Selection Of Keyword Research
  • Tools Used For Keyword Research
  • Types of Keywords
  • Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
  • Best practices to shortlist keywords based on Business Objective Live Exercise: Keyword Research using various Tools
  • Writing Content as per SEO
  • SEO Content Penalties
  • Live Exercise: Writing content
Topics
  • Basic HTML Tags Introduction
  • Hierarchy of Header Tags
  • Optimizing Header Tags
  • Anchor Tags Optimization
  • Alt Tag Optimization
  • What is a SiteMap?
  • Types of Sitemaps
  • .xml Sitemap
  • HTML Sitemap
  • Generating SiteMap
  • Submissions of SiteMap to Webmaster
  • What is Google Search Console?
  • Importance of Search Console
  • Analyzing the Website data
  • Live Exercise: Connecting your Website with Search Console and getting the Insights
  • What is Link Building?
  • Why is Link Building important?
  • Types of Link Building
  • Reasons for Analyzing a Competitor
  • Extracting the Competitor backlinks
  • Live Exercise: Backlink submissions using Competitor links
  • What is Local SEO
  • Importance of Local SEO
  • Listing the business on Search Engines
  • Creation of Business Listing on Google
  • Importance of NAP
  • Building the backlinks to the listed business on Google
  • Live Exercise: Google My Business Page Creation
  • What is Internal Linking
  • Power of Internal Linking
Topics
  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms Of SEM
  • Why SEM Is Important For Running A Business
  • Push v/s Pull Marketing
  • Role Of User Intent In Paid Marketing
  • Types Of Google Ads
  • Use Cases Of Each Types
  • Which Mode Of Google Ads Is the Best for Businesses
  • Conversion Tracking Code Setup
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In A Campaign
  • Extensions
  • Match Types
  • Bidding Strategies
  • Negative Keywords
  • Search Ads - Optimisation Of Ads
  • Best Practices Of Writing Ads
  • Effect Of Relevant Keywords On CPC
  • Dynamic Keyword Insertion
  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity, remarketing ]
  • Display Ads- Part II
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing Landing Page
  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Video Ads- Part II
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity ]
  • Keyword Targeting
  • Topic Targeting
  • Video Ads- Part III
  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup
  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings
Topics
  • What is Social Media?
  • History of Social Media
  • Importance of social media
  • Marketing Opportunities through social media
  • Various types of Advertising through Social Media (Platforms)
  • Why is Facebook Important for Marketing?
  • Various Account Levels in Facebook
  • Page
  • Group
  • Profile
  • Creating a Facebook Page
  • Optimization of Facebook Page
  • Facebook Page Insights
  • Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
  • Marketing Ways on Facebook Platform
  • Setting Up a Facebook Campaign
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on Facebook Platform
  • Installation of Facebook Pixel Code into the Website
  • Remarketing With Facebook for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Why is LinkedIn Important for Marketing?
  • Various Account Levels in LinkedIn
  • profile
  • page
  • group
  • Creating a Business Page on LinkedIn
  • Optimization of LinkedIn Page
  • LinkedIn Page Insights
  • Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
  • Marketing Ways on LinkedIn Platform
  • Setting Up a LinkedIn Campaign
  • Policies of LinkedIn to Start Marketing
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on LinkedIn Platform
  • Installation of LinkedIn Pixel Code into the Website
  • Remarketing With LinkedIn for the Potential Audience
  • Getting the Insights from the Campaigns
  • Why Is Twitter Important for Marketing?
  • Creating a Twitter Account ( Business )
  • Optimization of Twitter Account
  • Twitter Account Insights
  • Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
  • Marketing Ways on Twitter Platform
  • Setting Up a Twitter Campaign
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on Twitter Platform
  • Installation of Twitter Pixel Code into the Website
  • Getting the Insights from the Campaigns.
  • Why Is Instagram Important for Marketing?
  • Creating a Instagram Account ( Business )
  • Optimization of Instagram Account
  • Instagram Account Insights
  • Various Content Ideas for Daily Postings
  • Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.
Topics
  • Why is LinkedIn Important for Marketing?
  • Various Account Levels in LinkedIn
  • Profile
  • Group
  • page
  • Creating a Business Page on LinkedIn
  • LinkedIn Page Insights
  • Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
  • Marketing Ways on LinkedIn Platform
  • Setting Up a LinkedIn Campaign
  • Policies of LinkedIn to Start Marketing
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on LinkedIn Platform
  • Installation of LinkedIn Pixel Code into the Website
  • Remarketing With LinkedIn for the Potential Audience
  • Getting the Insights from the Campaigns
  • Customization of YouTube wall & Channel
  • Best Practices to get more Viewers and Subscribers
  • Creation of Playlists and placing them on the YouTube Wall
  • Unlocking the Various Features of YouTube for the Channel Created
  • Live Exercise: Creating Playlists
  • Tracking the Performance of your YouTube Channel
  • Various Factors to improve the quality of videos using the Insights of Channel
  • Understanding the Sources for the videos to target your audience
  • Live Exercise: Analyzing the Insights from the videos uploaded
  • Can we Earn Money using YouTube?
  • Monetization
  • What is the Eligibility Criteria for Earning Money on YouTube?
  • Becoming a Partner for YouTube in Order to Monetize
  • Creation of Adsense Account
  • Linking the YouTube Channel with Adsense Account
Topics
  • Importance of Email Marketing
  • Organizing Mailing List
  • How to Avoid Spam & being Blacklisted
  • A/B Testing
  • Automation of Emails
  • Types Of Email Campaigns
  • How to engage New Users
  • Email marketing tools & metrics
  • Live Exercise: Email Marketing & List Creation
Topics
  • What is Affiliate Marketing?
  • How Affiliate Marketing Tracking works
  • How to find Affiliate Marketing services / products to promote
  • What are Affiliate Networks
  • Affiliate Marketing Tools & Plugins
  • Affiliate Marketing Bidding Strategies
  • Affiliate Marketing Tips to increase earnings
Topics
  • Web Analytics
  • Understanding and Using Google Analytics Data
  • Collecting actionable data with Google Analytics
  • Navigating Google Analytics Reports
  • Google Tag Manager
Topics
  • Complete Website Auditing
  • Keywords Rank
  • Keywords Competitor
Topics
  • Mock Interview Sessions
  • Resume Building

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Digital Marketing COURSE DESCRIPTION


Best Digital marketing course with Achievers IT Institution in Bangalore. Grow your profession in Digital Marketing Course with new-age showcasing abilities in the digital media world. Learn advanced digital marketing with broad theory and practical based educational program and Live Project. We teach you to how to rank your website in search engine result page by using Search engine Optimization. How you can brand awareness/ sale conversation of product or service by using Social media marketing and PPC. Tracking your define audience and their behavior by using Google analytics and Google ads.

Digital marketing is hottest profession job in the world.
Highly paying job
skill demand
work from any place in the world

 

1. Understand the strategy of digital marketing
2. Expert in Google analytics for tracking you website traffic.
4. Become expert in all social media channel such Facebook. Instagram, YouTube and etc.
3. How to earn make money using affiliate or write blog through freelancing work.
4. How to create ads and run in search engine result page (SERP) and Social media platform.

Anyone (student, professional) who is can interest in a career in digital marketing field and is passionate about being part of the digital marketing industry. If you are someone looking for become a freelancer offering digital marketing service, earn money online via blogging, Affiliate. Achievers IT is perfect place for you to learn digital marketing.

  • Absolutely no experience is required.
  • No technical skills are required (any stream).
  • A willingness to learn and practice.

Digital Marketing CERTIFICATION

AcheiversIT Digital Marketing Certificate Holders work at 1000s of companies.
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Digital Marketing COURSE PROJECT


  • A system with an Intel i3 processor or above
  • A minimum of 3GB RAM (4GB or above recommended for faster processing)
  • Operating system: 32bit or 64 bits

You will do your assignments/case studies using Jupyter Notebook that is already installed on your Cloud LAB environment (access it from a browser). The access credentials are available on your LMS. Should you have any queries, the 24*7 Support Team will promptly assist you.

Digital Marketing COURSE FEATURES


Class Room / Online Sessions

90hrs class/online training with Live projects minimum 3 based on any of the selected use cases, involving the implementation of with Digital Marketing.

Real-Life Case Studies

200 hrs of practical sessions and tasks conducted by team experts that should helps aspirant to get placed into dream company under the field of Digital Marketing.

Assignments

Weekely assessments to ensure that every participant should get benefits otherwise our team conducts extra session to learn enrolled course - Digital Marketing.

Life Time Access

User is eligible to get course updates and we provide Digital Marketing is absolutely free lefe time if he/she wants to upskill.

24 x 7 Expert Support

Team of Experts always availbale to support better on their Digital Marketing real world problems.

Certification

Our certificate helps user to get good job with highest package in the field of Digital Marketing.

Digital Marketing TRAINING FAQs


    "You will never miss a lecture at AcheiversIT! You can choose either of the two options:
  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch."

Your access to the Support Team is for a lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

Post-enrolment, the LMS access will be instantly provided to you and will be available for a lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover, access to our 24x7 support team will be granted instantly as well. You can start learning right away.

Yes, access to the course material will be available for a lifetime once you have enrolled in the course.

More than 70% of AchieversIT Learners have reported change in job profile (promotion), work location (onsite), lateral transfers & new job offers. AcheiversIT's certification is well recognized in the IT industry as it is a testament to the intensive and practical learning you have gone through and the real-life projects you have delivered.

If you have seen any of our sample class recordings, you don't need to look further. Enrollment is a commitment between you and us where you promise to be a good learner and we promise to provide you the best ecosystem possible for learning. Our sessions are a significant part of your learning, standing on the pillars of learned and helpful instructors, dedicated Personal Learning Managers and interactions with your peers. So experience complete learning instead of a demo session. In any case, you are covered by AcheiversIT Guarantee, our No questions asked, 100% refund policy.

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Structure your learning and get a certificate to prove it.

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