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Digital Marketing CERTFICATION TRAINING


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The future for digital marketing is promising, and its scope in the upcoming future is that it may replace all other standard forms of marketing soon. Benefits such as enhancing brand loyalty, reaching out to a wider audience, reducing associated costs, gaining customer trust have ensured that it has become a mandatory part of all marketing strategies. On the off chance that you need to make your career in the Digital Marketing industry, at that point this is the correct course for you. From learning the basics of Digital promoting, for example, SEO and Web Analytics to the more explicit structures, for example, Mobile, E-mail, and Content, this broad expert instructing gives you the correct stage to learn in a vivid and adaptable manner.

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40 days of Cloud Lab access
Why should you take Digital Marketing?
Digital Marketing As a Career is blasting professional ways for Students. Digital Marketing is one of those professions that require a quick route in proficient life.
Benefits of digital marketing for businesses, Mobile Access Affordability, Flexibility, Expansion ability to track customers’ purchase journeys, and generate more revenue.
Digital Marketing Industry you have options to explore your interest in SEO, social media marketing, SEM, PPC, content marketing, email marketing, video marketing and much more.

Digital Marketing COURSE CURRICULUM


Learning Objectives: Learning Objective: In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.

Topics:

• What is digital marketing?

• Evolution of digital marketing

• Creating customer personas

• Core concepts of digital marketing

• Digital marketing lexicon and metrics

Hands on/Demo:

  • Create a Customer Personal

Skills:

  • Fundamentals of Digital marketing
Learning Objectives: In this module, you will learn the science behind SEO and how to drive organic traffic to your website, along with how to do keyword research using tools and On-Page optimization.

Topics:

  • Importance of search digital
  • Sources of traffic to your site
  • Product discovery and how search engines work
  • What is SEO?
  • Keywords planning and best practices
  • Keyword research tools
  • On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

Hands on/Demo:

  • SEO – Keyword Planning

Skills:

  • Fundamentals of SEO
Learning Objectives: In this module, you will learn how to drive traffic to your website using OffPage SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.

Topics:

  • What is Off-page SEO?
  • Off-site Link Building techniques
  • Google Search Console and Bing Webmaster Tool to improve off-page optimization
  • SEOptimer tool to track keyword rankings and link building outreach
  • Website design best practices for SEO

Hands on/Demo:

  • MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer

Skills:

  • Fundamentals of Google Search Console,SEOptimer.
Learning Objectives: In this module, you will learn how to increase the visibility of your website using paid advertising.

Topics:

  • Introduction to Google Search Ads
  • Sources for paid traffic
  • Creating ads in Google Ads
  • Display advertising
  • Creating and managing your ad campaign

Hands on/Demo:

• Google Ads

Skills:

  • Fundamentals of Google Ads
Learning Objectives: In this module, you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business, along with a demo of Mailchimp.
  • Introduction to email marketing
  • Email marketing cycle
  • Building email list
  • Creating a lead magnet
  • Setting up a squeeze page
  • Tackling spam
  • Effective content strategies
  • Tips to improve conversion

Hands on/Demo:

  • MailChimp

Skills:

  • Fundamentals of Email marketing
Learning Objectives: In this module, you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.

Topics:

  • Introduction to Affiliate marketing
  • How Affiliate Marketing Works
  • Major Affiliate Marketing channels
  • How to set up and run Affiliate Marketing as a merchant/affiliate

Hands on/Demo:

  • Amazon Associates

Skills:

  • Fundamentals of Affiliate marketing
Learning Objectives: : In this module, you will learn how to leverage Facebook and Instagram to gain organic traffic to your website, and how to run paid ads on these platforms.

Topics:

  • Introduction to Facebook and Instagram
  • Creating a business profile on Facebook and Instagram
  • Best Practices for organic marketing on Facebook and Instagram
  • Creating paid ad campaigns on Facebook and Instagram

Hands on/Demo:

  • Facebook Ads Manager

Skills:

  • Fundamentals of Facebook Ads Manager
Learning Objectives: In this module, you will learn how to use the best video marketing platform, YouTube, to boost your Digital Marketing strategy.

Topics:

  • Introduction to YouTube
  • Creating a channel on YouTube
  • Best practices for YouTube channel
  • Different types of videos
  • Creating paid ad campaigns on YouTube
  • YouTube ad formats

Hands on/Demo:

  • YouTube Ads

Skills:

  • Fundamentals of YouTube Ads
Learning Objectives: In this module, you will learn how to leverage Twitter, the most popular microblogging site, to build your brand. In addition to this, we will cover how LinkedIn can be used to grow connections, generate leads, and become a thought leader.

Topics:

  • Introduction to Twitter and LinkedIn
  • Creating profiles on Twitter and LinkedIn
  • Best Practices for Twitter and LinkedIn
  • Creating paid ad campaigns on Twitter and LinkedIn

Hands on/Demo:

  • Twitter and LinkedIn Ads

Skills:

  • Fundamentals of Twitter and LinkedIn Ads
Learning Objectives: : In this module, you will learn the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website, followed by how to set up goals and tracking website performance.

Topics:

  • Introduction to Google Analytics
  • Using Google Analytics to understand visitor behavior
  • Introduction to Landing Pages
  • Using Unbounce to create an effective landing page
  • Conversions and Goals
  • Ecommerce Analytics
  • Multichannel Funnels
  • Tracking website performance using Google Analytics
  • Tracking form submissions and clicks using events
  • Optimizing the overall campaign performance

Hands on/Demo:

  • Google Analytics

Skills:

  • Fundamentals of Google Analytics
Learning Objectives: In this module, you will learn how to maximize your revenues using funnels and analytics.

Topics:

  • Overview of Python
  • Introduction to Enhanced Ecommerce in Google Analytics
  • Learning from your competitors
  • Using tools for competitive analysis

Hands on/Demo:

  • Google Analytics

Skills:

  • Fundamentals of Google Analytics.

Creating an Integrated Digital Marketing Campaign(Self-Paced)

Learning Objectives: In this module, you will learn how to create an integrated digital marketing campaign by mitigating the most common challenges faced by marketers.Topics:

  • Importance of integrated digital marketing campaigns
  • Challenges in integrated digital marketing
  • Integrated digital marketing strategies
  • Examples of integrated digital marketing campaigns

Hands on/Demo:

  • Digital Marketing

Skills:

  • Fundamentals of digital marketing

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Digital Marketing COURSE DESCRIPTION


Best Digital marketing course with Achievers IT Institution in Bangalore. Grow your profession in Digital Marketing Course with new-age showcasing abilities in the digital media world. Learn advanced digital marketing with broad theory and practical based educational program and Live Project. We teach you to how to rank your website in search engine result page by using Search engine Optimization. How you can brand awareness/ sale conversation of product or service by using Social media marketing and PPC. Tracking your define audience and their behavior by using Google analytics and Google ads.

Digital marketing is hottest profession job in the world.
Highly paying job
skill demand
work from any place in the world

 

1. Understand the strategy of digital marketing
2. Expert in Google analytics for tracking you website traffic.
4. Become expert in all social media channel such Facebook. Instagram, YouTube and etc.
3. How to earn make money using affiliate or write blog through freelancing work.
4. How to create ads and run in search engine result page (SERP) and Social media platform.

Anyone (student, professional) who is can interest in a career in digital marketing field and is passionate about being part of the digital marketing industry. If you are someone looking for become a freelancer offering digital marketing service, earn money online via blogging, Affiliate. Achievers IT is perfect place for you to learn digital marketing.

  • Absolutely no experience is required.
  • No technical skills are required (any stream).
  • A willingness to learn and practice.

Digital Marketing CERTIFICATION

AcheiversIT Digital Marketing Certificate Holders work at 1000s of companies.
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Digital Marketing COURSE PROJECT


  • A system with an Intel i3 processor or above
  • A minimum of 3GB RAM (4GB or above recommended for faster processing)
  • Operating system: 32bit or 64 bits

You will do your assignments/case studies using Jupyter Notebook that is already installed on your Cloud LAB environment (access it from a browser). The access credentials are available on your LMS. Should you have any queries, the 24*7 Support Team will promptly assist you.

Digital Marketing COURSE FEATURES


Class Room / Online Sessions

90hrs class/online training with Live projects minimum 3 based on any of the selected use cases, involving the implementation of with Digital Marketing.

Real-Life Case Studies

200 hrs of practical sessions and tasks conducted by team experts that should helps aspirant to get placed into dream company under the field of Digital Marketing.

Assignments

Weekely assessments to ensure that every participant should get benefits otherwise our team conducts extra session to learn enrolled course - Digital Marketing.

Life Time Access

User is eligible to get course updates and we provide Digital Marketing is absolutely free lefe time if he/she wants to upskill.

24 x 7 Expert Support

Team of Experts always availbale to support better on their Digital Marketing real world problems.

Certification

Our certificate helps user to get good job with highest package in the field of Digital Marketing.

Digital Marketing TRAINING FAQs


    "You will never miss a lecture at AcheiversIT! You can choose either of the two options:
  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch."

Your access to the Support Team is for a lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

Post-enrolment, the LMS access will be instantly provided to you and will be available for a lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover, access to our 24x7 support team will be granted instantly as well. You can start learning right away.

Yes, access to the course material will be available for a lifetime once you have enrolled in the course.

More than 70% of AchieversIT Learners have reported change in job profile (promotion), work location (onsite), lateral transfers & new job offers. AcheiversIT's certification is well recognized in the IT industry as it is a testament to the intensive and practical learning you have gone through and the real-life projects you have delivered.

If you have seen any of our sample class recordings, you don't need to look further. Enrollment is a commitment between you and us where you promise to be a good learner and we promise to provide you the best ecosystem possible for learning. Our sessions are a significant part of your learning, standing on the pillars of learned and helpful instructors, dedicated Personal Learning Managers and interactions with your peers. So experience complete learning instead of a demo session. In any case, you are covered by AcheiversIT Guarantee, our No questions asked, 100% refund policy.

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Structure your learning and get a certificate to prove it.